SEO for small and medium businesses
SEaO.eu is a Danish SEO practice built for growing companies who need clarity, not a dashboard full of noise. We work in defined weekly blocks - so you know exactly what you're paying for, and exactly what gets done.
Approach
Every retainer is priced against a fixed weekly time allocation. No mystery deliverables, no vague scope creep. All contracts begin with an audit and roadmap based on your business needs.
We start with structure - crawlability, indexing, templates, schema - because content only compounds on a sound foundation.
You get plain-language reports and roadmaps you can act on, whether or not we stay engaged. Even the free audit comes with a detailed report with actionable insights that are yours to do with as you wish.
Retainers
The key to effective SEO is to do it consistently, and regularly. A few short hours a week dedicated to SEO optimisation is worth more than an automated Google Ads budget.
Recurring services run in 4-week billing months, keeping your budget predictable.
2 hours/week · 8 hours/month (500,-kr/hr)
Focused technical direction for early-stage brands finding their footing in search, or more independent entrepreneurs who would like a sidekick.
3 hours/week · 12 hours/month (500,-kr/hr)
Everything in Boost, with deeper structural refinement and broader keyword mapping.
5 hours/week · 20 hours/month (600,-kr/hr)
Ongoing structured SEO management and oversight for established SMEs. Ideal for longer term projects and more intensive efforts.
Prices shown in DKK. Hover for approximate conversion to your local currency.
Monitoring
Continuous monitoring of your domain with monthly reports on links, keywords, and site health. Includes phone and email support to help you implement recommendations.
Prices shown in DKK. Hover for approximate conversion to your local currency.
Audits
A diagnostic review of your website's current SEO position, delivered as a written report.
No strings attached, no newsletter to sign up for nor any obligation to purchase or sign anything away. You can take the recommendations from the audit and action them yourself, take them to someone else, or ignore them entirely if you feel like it.
It's hard enough trying to get your idea off the ground, and getting seen in search results feels like either witchcraft or a money grab. This is my attempt at doing good in the world, so why not take the opportunity?
A complete review of your website's current SEO position, delivered as a written report.
Prices shown in DKK. Hover for approximate conversion to your local currency.
Boot Camp
Four consecutive weeks building a clean technical foundation. Billed once upfront, independent of monthly cycles.
2 hours/week · 8 hours/month (~400,-kr/hr)
Structured oversight while your team implements. A steady hand as the work compounds.
Boot Camp rates are only available for new clients, with a minimum commitment of 4 weeks, and a maximum duration of 6 months. After this period, if you wish to continue working with me, you will be billed at the agreed retainer rate.
Prices shown in DKK. Hover for approximate conversion to your local currency.
Other Services
Billed in 1h increments
Ad-hoc consulting for work outside established retainer scopes. Scope is defined in writing before any work commences.
Have a project that doesn't fit our standard offerings? We offer additional services including web design, AI agent development, automation, and other digital solutions.
Prices shown in DKK. Hover for approximate conversion to your local currency.
Why SEaO
Years of hands-on SEO work with small and medium businesses across Denmark, Europe, and beyond. We've helped companies in retail, hospitality, professional services, e-commerce, and B2B improve their search visibility and attract more qualified leads.
Deep technical knowledge in crawlability, indexing, site architecture, and schema markup. We understand that content only works when built on a solid technical foundation, and we prioritize getting the fundamentals right before chasing rankings.
Transparency over mystery. Practical results over dashboard noise. Plain language over jargon. We believe SEO should be understandable and actionable, not a black box that only experts can touch.
SEO for SMEs shouldn't require enterprise budgets or long-term contracts. We offer hours-based retainers because we believe you should pay for actual work, not vague promises. Every client gets a written roadmap they can use, regardless of whether they continue with us.
We build with WCAG guidelines in mind, ensuring your SEO improvements don't create barriers for users with disabilities. Search visibility should be accessible to everyone.
FAQ
Search Engine Optimization (SEO) is the process of improving your website to increase its visibility in search engines like Google, Bing, and DuckDuckGo. For small and medium businesses, SEO is essential because it helps you attract qualified traffic - people actively searching for the products, services, or solutions you offer. Unlike paid advertising, SEO delivers long-term, sustainable results that continue to benefit your business. For Danish businesses and companies across Europe, proper SEO ensures you appear prominently when potential customers search for what you provide in your area or industry.
SEO is inherently a long-term strategy. You may notice initial improvements within 2-4 weeks for technical fixes like crawl errors or indexing issues. However, significant ranking improvements for competitive keywords typically require 3-6 months of consistent effort. The timeline depends on several factors: your competition level, the current state of your website, the quality of SEO work performed, and how quickly you implement recommendations. Our hours-based SEO retainers ensure steady, predictable progress.
Our SEO retainers include comprehensive technical SEO audits, on-page optimization, keyword research and prioritization, competitor analysis, and ongoing performance tracking. The Startup Boost package provides focused technical direction ideal for early-stage brands. The Startup Accelerator adds deeper structural refinement and broader keyword mapping. Our Standard Retainer offers full SEO management including technical monitoring, on-page optimization, competitor tracking, performance reporting, and strategic roadmap updates. All packages include written recommendations in plain language.
Yes, we work with small and medium businesses across Europe and worldwide. Based in Skælskør, Denmark, we provide practical, results-focused SEO services for companies regardless of their physical location. Our remote approach, clear written reports, and asynchronous communication make collaboration seamless across borders and time zones. We have experience working with international clients.
We provide professional SEO services for a wide range of small and medium businesses. Our expertise spans local service businesses, e-commerce stores and online retailers, professional services, B2B companies, healthcare providers, hospitality businesses, real estate agencies, and digital service providers. We also work with startups, SaaS companies, manufacturers, and non-profit organizations. Our approach adapts to your specific industry, competition level, and business goals.
We offer transparent, hours-based SEO retainers where you pay for actual time spent, not vague promises or inflated deliverables. Every engagement begins with a thorough audit and a written roadmap tailored to your business needs. We prioritize technical foundation first - crawlability, indexing, site structure, schema markup - because high-quality content only delivers results when built on solid technical ground. You receive plain-language reports and actionable recommendations that you own.
The most critical SEO factors for SMEs include: technical health (crawlability, mobile-friendliness, page speed), relevant and high-quality content that addresses user intent, proper keyword targeting based on actual search demand, a clean site structure with logical internal linking, authoritative backlinks from reputable sources, and accurate business information (especially for local SEO). For small businesses, focusing on these fundamentals delivers 80% of the results.
Many basic SEO tasks can be done yourself, especially with the right guidance. Our free SEO audit is designed specifically to give you a clear, actionable roadmap. However, SEO requires ongoing attention, technical expertise, and staying current with search engine algorithm updates. Most small business owners find that while they can implement some recommendations, partnering with an SEO expert delivers better results faster. Our hours-based retainers allow you to get professional help for the specific areas where you need it most.
Billing
Scope, clearly
Unless explicitly stated, the following sits outside of the scope of the above services. If you are interested in any of these services, we can discuss a custom quote, or I can direct you to someone better qualified.
Client work
SEaO has helped businesses across Denmark and Europe improve their search visibility. Much of our work happens behind the scenes - technical optimizations, strategic guidance, and ongoing support that delivers measurable results.
SEO foundation and ongoing optimization for Denmark's diving experience provider. Technical improvements and content strategy to attract adventure seekers.
Comprehensive SEO strategy for tent rental business. Technical audits, keyword targeting, and local search optimization. Work in progress.
SEO consulting for stress management coaching services. Building online visibility for a growing practice. New project, early phase.
Free resource
A practical, plain-language checklist you can use to identify the most critical SEO issues on your site. No email required - just download and get started.
This checklist covers the same foundational elements we review in our professional audits. Use it to get a quick sense of where your site stands and what needs attention.
About SEaO
I've been working in SEO since 2022, helping businesses improve their search visibility and attract more qualified traffic. SEaO.eu was officially launched in February 2025 after building a solid foundation of experience with diverse clients.
Get in touch
Send a short note about your site and where you're stuck. You'll get a plain-language reply - no auto-sequences, no discovery-call funnel. I'm a real person and while I dig using AI as a tool, I don't use it as a crutch.
Drop me a line (I prefer emails instead of phone calls, like a typical Millennial), and I'll get back to you pretty darn quick.
Social Good
Doing good while doing business.
I do this because I love it, and I believe in helping others succeed. If my rates are still too high for your budget, reach out anyway. I take on a limited number of compassionate projects for bleeding-edge startups where we tailor rates to meet your actual budget. I have a bad conscience about profiting off people just trying to make their way, so let's talk about your dream.